Matching actions to words, the ongoing partnership will also include community activations and projects to support Fondazione Milan, AC Milan’s charity foundation. The “I Support” pledge debuts in an original video that joins voiceover narration by current AC Milan’s men’s and women’s players with iconic football objects tagged with “I Support” statements. According to the brand, the new uniforms advocate for “wearing your heart on your sleeve” with a new “I Support” patch on the left sleeve of the uniform’s jacket.
As part of the deal, Off-White will provide clothing for the men’s and women’s teams, with the former wearing their new official outfits for the first time in their Champions League away match in London this week. 4, 2022: Off-White is teaming up with Italian football club AC Milan as its official style and culture curator. Converse will also be showcasing musicians and highlighting music from some of the 6 second versions of the campaign on Tik Tok. What’s more, a playlist of 10 tracks from the campaign – spanning beats from hip hop, rap, afro punk, Latin, Indian, K-pop, and punk – is available on Converse’s Spotify channel.
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As part of his role, he draws from his own archive to present an exclusive instrumental arrangement to serve as the soundtrack for the long form versions of the film in the campaign.
In the spirit of experimentation, Converse also enlists longtime partner, Tyler, The Creator to serve as executive music producer for the campaign. Create Next,” the new campaign features the talents of musician and actor Vince Staples, DJ and producer Honey Dijon, Canadian basketball player Shai Gilgeous-Alexander, hardcore punk band Turnstile, and British hip hop duo A1 x J1 among others, each person shares their artistic vision through a series of 20 individual, six-second films. 7, 2022: Converse has tapped more than 20 different creatives from around the world for a new film series.
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